Research.

We perform our research where humans and technology meet. Knowledge doesn’t belong behind closed doors, it should be freely available to anyone on this planet. This is one of the internet’s foundational pillars and a perfect illustration of how technology can enrich our human experience here on earth. 

That’s why you can instantly download any of our research papers for free.

Research.

We perform our research where humans and technology meet. Knowledge doesn’t belong behind closed doors, it should be freely available to anyone on this planet. This is one of the internet’s foundational pillars and a perfect illustration of how technology can enrich our human experience here on earth. 

That’s why you can instantly download any of our research papers for free.

Towards a Human-Technology Fit

In the summer of 2021, the Brand Humanizing Institute was approached by the Erasmus School of Social and Behavioral Sciences at the Erasmus University Rotterdam for a collaboration between their students and us. The students went to work, setting out to find an answer to “challenges that arise during the socialization process of AI technologies.”

Brand Humanizing fundament

After a one year long explorative research ranging from desk-research to in-company experience and expert-interviews, we propose a way of working that integrates human strengths with rising technologies such as AI called Brand Humanizing. 

State of Human 2020

Technologies such as AI are challenging human labor and many fear its consequences. This research explores the current state of humans and attempts to foresee what the future working field looks like.

Towards a Human-Technology Fit

In the summer of 2021, the Brand Humanizing Institute was approached by the Erasmus School of Social and Behavioral Sciences at the Erasmus University Rotterdam for a collaboration between their students and us. The students went to work, setting out to find an answer to “challenges that arise during the socialization process of AI technologies.”

Brand Humanizing fundament

After a one year long explorative research ranging from desk-research to in-company experience and expert-interviews, we propose a way of working that integrates human strengths with rising technologies such as AI called Brand Humanizing. 

State of Human 2020

Technologies such as AI are challenging human labor and many fear its consequences. This research explores the current state of humans and attempts to foresee what the future working field looks like.