This 1-day course is created for every organization that wants to dive deep into Brand Humanizing and get ready to implement it straight away. It is a very interactive course in which you and your team will be inspired, informed, and put to work using Brand Humanizing on actual cases and challenges from your own organization.

On top of that, the course will be delivered by Ferry Hoes, one of the two inventors of Brand Humanizing. So you’ll get your information right from the source!

• Get deep and relevant insights in the current technological advancements
• Create a mindset for a humane approach to working with recent innovations
• Learn to understand the powers, opportunities, and risks of Artificial Intelligence
• Become more aware of how to leverage technologies to serve teams and consumers
• Become more aware of how to leverage Human Capital for better consumer relationships
• Learn how to truly work human-centered for long-term growth
• Understand how a moral compass can help grow your business

• The current scope of Artificial Intelligence
• How Artificial Intelligence works in general
• How Biased data negatively impact results
• How to create a moral compass when dealing with AI
• The current state of Humans vs. Technology
• What Brand Humanizing is and how it works
• The entire scope and core of a Brand Humanizer
• The Brand Humanizing skills
• How Brand Humanizing will add to business growth
• How Brand Humanizing will add to Customer Relationships
• How Brand Humanizing will add to Employee satisfactions

This course is for all innovation-minded and forward-thinking leaders, professionals, and organizations (and their teams) that want to learn a crucial new skill and way of working for future-proofing their organization.

If you are a business, it is created for you to learn about how to synergize humans & technology, so you can leverage their combined skills and reap the opportunities that lay ahead for lasting competitive advantage.

If you are a governmental or public entity, it is created for leaders and teams that want to make better decisions on the intersection of humans and technology, to future-proof law-making, policy-making, and their organization as a whole.

• An inspirational and actionable course about the future of technology and its impact on human beings
• A deep understanding of where technology and humans add true and lasting value to your clients and – with that – long term growth
• A path toward creating competitive advantage through Brand Humanizing
• Clear and actionable insights on the impact of technology on society, people and communities
• Concrete knowledge and actions to create internal Brand Humanizers, adding to the Brand Equity / Value in perpetuity
• A competitive advantage through a future-proof and relatively new approach to doing business
• Your team will be invited to become part of our exclusive Brand Humanizing LinkedIn community
• Actionable ideas to start implementing Brand Humanizing into your organization
• One on one contact with one of the actual inventors of Brand Humanizing

The Brand Humanizing Institute is one of the world’s leaders when it comes to the intersection of technology and humans. We’ve exclusively focused on this area since 2017 and our research has been acknowledged by:

• Steven Kotler: New York Times bestselling author of books such as “Abundance”, “BOLD” and “The Future is Faster Than You Think” (all three together with  Peter Diamandis, recently named by Fortune as one of the “World’s 50 Greatest Leaders,”) and Executive Director of the Flow Research Collective.
• Neil Sahota: IBM Master Inventor, United Nations (UN) Artificial Intelligence (AI) subject matter expert, and Chief Innovation Officer & Professor at the University of California, Irvine School of Law.
• Mona Keijzer: Former State Secretary for Economic Affairs and Climate Policy of the government of the Netherlands and initiator of the Dutch governmental Strategic Action Plan for Artificial Intelligence.

“With time to reflect on the AMA IGNITE! Conference, we would like to reach out to you and personally thank you for delivering your wisdom with warmth and wit. In a time when virtual conferences can seem cold and transactional, your engagement made this conference feel vibrant and personal. Thank you for making that happen.”

A.R. at American Marketing Association Cincinnati 

“Students enrolled in the education of Entrepreneurship & Retail Management at Hogeschool Rotterdam (Rotterdam University of Applied Sciences) are future entrepreneurs and managers. But what does that rapidly changing future look like? Ferry Hoes showed his views on the future in a very inspiring session about Artificial Intelligence. This made students think! Thank you Ferry for a very professional and inspiring contribution to the KICK OFF – Impactful implementations, Artificial Intelligence and Purpose Economy.”

S.V. at Hogeschool Rotterdam / Rotterdam University of Applied Sciences 

“I recently organized a workshop where Ferry Hoes and the Brand Humanizing Institute gave a lecture on Ethics of AI. Not “Death by PowerPoint”, but a well-running and fascinating story that makes us think as an IT organization. Ferry knows better than anyone how to keep his audience engaged. I have received a lot of positive feedback about his contribution to our workshop and I recommend him wholeheartedly.”

L.B. at ATOS 

• Future-proofing your skillset
• Receive a certificate of attendance
• Learning from the founders of Brand Humanizing
• Getting inspired with ideas you can start implementing tomorrow
• Become an early mover in the world of Brand Humanizing

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