Technology creates the
opportunity to become
Opportunity is an important word here. It is about an organization’s ability to recognize the strengths and limitations of technology. Too often, organizations believe technology outperforms humans in any way possible and then replace humans with technology. While doing so, organizations kill the opportunity to diversify themselves and in turn become more generic.
If they would’ve understood which areas to automate and which ones not to, they could’ve started to diversify themselves from their competitors. In 2022, you still have the opportunity to transform your organization into a human-centered one, well before your competitors will eventually do so anyway. Human-centered organizations will rule the future, you need to learn how to become one before it’s mainstream.