In a world where AI is reshaping every aspect of work, trust and understanding are the new currency. That’s why the Brand Humanizing Institute and Speakers Academy have joined forces to launch the AI Geletterdheid Academy — a platform designed to prepare teams and leaders for the human–AI collaboration of the future.

Why AI Literacy Is No Longer Optional

As of February 2025, AI literacy has become a legal requirement across the European Union. Under the EU AI Act, organizations are obligated to ensure that employees working with AI tools are aware of the opportunities, risks, and responsibilities associated with these technologies. This includes widely used systems like ChatGPT, Copilot, and embedded AI in platforms like Microsoft Teams, HR tools, or CRM systems.

But compliance is just the beginning. At its core, AI literacy is about equipping people with the confidence, ethics, and insight to use AI meaningfully — not just efficiently.

“AI can either dehumanize work or amplify what makes us irreplaceably human. The difference lies in how we train people to use it.”

— Ferry Hoes, Founder, Brand Humanizing Institute

A Partnership Built on Purpose

The collaboration between Brand Humanizing Institute, known for its expertise in aligning human and technological strengths, and Speakers Academy, one of Europe’s leading platforms for thought leadership, marks a new standard in professional education.

The AI Geletterdheid Academy offers two flagship programs:

• AI Literacy Training for Teams — a flexible, online program focused on practical, role-based application of AI tools. Includes certification aligned with the EU AI Act.

  → Learn more

• Masterclass for C-level & Leadership — a strategic, in-person session tailored to executives who need to future-proof their teams, align with regulatory expectations, and lead digital transformation from the top.

  → View masterclass details

These offerings are built on years of experience in behavioral science, innovation, and change management, and are designed to go beyond checkbox compliance toward meaningful change.

A Mission-Driven Academy for the Human Era

Both founding organizations are united by a shared mission: helping professionals thrive in an increasingly automated world — without losing what makes us human. This ethos aligns closely with global movements such as UNESCO’s push for AI competency, and reflects a growing awareness that digital transformation must be human-first to succeed.

The AI Geletterdheid Academy is already gaining attention from forward-thinking organizations in finance, education, and public services, many of which are preparing for the August 2025 enforcement deadline of the EU AI Act.

Want to lean more?

Visit aigeletterdheid.academy to explore programs or request more information. Organizations that act now won’t just stay compliant — they’ll build a culture of AI responsibility that turns fear into foresight.

And if you’re a journalist or editor looking to cover the future of work and AI regulation, feel free to reach out via ferry@brandhumanizing.com or robbert@speakersacademy.nl for media inquiries, interviews, or speaker requests.

Your Content Goes Here