The Dutch government released an action plan for intensive collaborations and investments in AI for private and business purposes. This action plan was launched in October of 2019 and is part of the Netherlands AI Coalition. The coalition is made up of 65 companies and institutions that will work together for the acceptation, innovation and monitoring of AI in the Netherlands and within the EU.

The Brand Humanizing Institute has proudly been selected as one of the attendees of this coalition. As part of the action plan, 5 workforces will be created each based on an area of expertise and a pillar from the plan. Stretching from Human Capital to Boosting Innovation and Societal acceptation, Research and Ethics. We will be joining the latter, focusing mainly on research and sharing our findings within this space.

We, as Brand Humanizers, underline the importance of this coalition and are both proud and excited to be joining some of the largest companies when it comes to AI and its contribution to this country.

If you would like to learn more about what the NLAIC does, check out their website on or jump straight into the action plan at: