This is the flagship learning product. A full day dedicated to building your team's fluency in the Brand Humanizing framework. Not a lecture — a working session. Your team maps their own Human-Technology Fit, inventories their skills across all four dimensions, identifies opportunities they've been missing, and builds a 90-day implementation plan they can start executing the following week.
Delivered by: Ferry Hoes and/or Jonathan Flores
Example agenda
9:00Intake review and context setting
9:30Framework deep-dive: the pyramid and four skills
10:30Break
10:45Workshop: mapping your Human-Technology Fit
12:00Lunch
13:00Skills inventory: where your team stands across all four dimensions
14:00Workshop: identifying human opportunities in your organization
15:00Break
15:15Building your 90-day implementation roadmap
16:00Wrap-up: shared language, next steps, commitments
What your team leaves with
The complete Brand Humanizing four-skill framework, deeply understood and applied
A mapped assessment of your current Human-Technology Fit
An honest team skills inventory across AI literacy, creativity, human sciences, and EQ & ethics
A prioritized list of human opportunities your organization has been missing
A 90-day implementation plan with clear owners and milestones
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Ferry is a fantastic speaker. He adapts perfectly to the audience and showed during the workshops that he's highly flexible and alert to reactions from the room.
Almer, ASR
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Even those without any experience came out of the workshop surprised and very enthusiastic. The full day gave us something we can actually work with.
Maud, Chubb Fire & Security
Frequently asked questions
Most organisations who take this session go on to build something bigger. When you're ready: Work With Us →