This is where Brand Humanizing starts for most organizations. In 60 to 90 minutes, Ferry takes your team through the framework that has reshaped how organizations across Europe think about the relationship between humans and technology. No slides full of bullet points. No generic AI hype. An honest, interactive conversation about what your organization is actually for, and what that means for the people inside it.
Delivered by: Ferry Hoes
Example agenda
9:00Opening: the question that started everything
9:15The state of human-technology relationships in your industry
9:30The Brand Humanizing framework: four skills, one pyramid
9:45Your organization: an honest first read
10:00What you can start doing differently on Monday
10:15Q&A and conversation
What your team leaves with
A clear mental model for thinking about technology and human value
The four-skill framework and an honest read of where your organization stands
Concrete starting points specific to your context
A shared language for conversations you've been having in fragments
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Ferry is a fantastic speaker. He adapts perfectly to the audience and showed during the workshops that he's highly flexible and alert to reactions from the room. We're very happy with the collaboration.
Almer, ASR
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Ferry has the gift of explaining complex theory in an accessible way. Even those without any experience came out of the workshop surprised and very enthusiastic.
Maud, Chubb Fire & Security
Frequently asked questions
Most organisations who take this session go on to build something bigger. When you're ready: Work With Us →