What's the ideal group size?

8–20 people. This is designed for leadership teams, not large audiences. The intimacy is what makes it work.

Can it be two days instead of three?

Yes. We scope the programme to your needs during intake. Two days is common; three days allows for deeper strategy work.

Where does it take place?

At your location, at our Rotterdam office, or at an off-site venue. Many teams prefer to get away from the office for this.

What happens after the programme?

You leave with internal champions and a roadmap. Many organizations continue with an Organisation-Wide Implementation engagement.

For leadership teams

The Multi-Day Programme

For leadership teams ready to make Brand Humanizing part of how they lead. Two to three days that change how your team thinks about technology, people, and competitive advantage.

2–3 days 8–20 people €12,500

This is not a longer version of the training day. It is a transformational experience designed for leadership teams who want to embed Brand Humanizing into how they make decisions. Over two to three days, your leadership team aligns on the framework, maps the entire organization's Human-Technology Fit, designates internal champions, and builds a strategy that lasts beyond the programme.

Delivered by: Ferry Hoes and Jonathan Flores

Typical programme structure

Day 1, 9:00Leadership alignment: the strategic case for Brand Humanizing

Day 1, 13:00Framework deep-dive and organizational mapping

Day 2, 9:00Skills inventory across departments and levels

Day 2, 13:00Internal champion selection and capability design

Day 3, 9:00Strategy building: 12–36 month roadmap

Day 3, 13:00Commitment session: decisions, owners, milestones

What your team leaves with

Full leadership team alignment on the Brand Humanizing framework

A complete organizational Human-Technology Fit map

Designated internal champions who can sustain the methodology

A 12–36 month strategy with clear decisions and milestones

A shared language that makes technology-human conversations productive

Investment

From €12,500 — scoped to your leadership team size and objectives.

Every participant receives a copy of the book.

All prices exclude VAT and travel costs outside Rotterdam.

“

The multi-day format gave our leadership team something a single session never could: genuine alignment. We left with decisions, not just inspiration.

Leadership participant, Financial Services

Frequently asked questions

What comes next?

Want this embedded organisation-wide?

Our implementation engagement takes what your leadership team built and rolls it across the organization.

Learn more

Start with a shorter format?

The Full-Day Course gives one team the complete framework in a single day.

Learn more

Most organisations who take this session go on to build something bigger. When you're ready: Work With Us →