Brand Humanizing Institute
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    STEP 01 · WHERE EVERY ENGAGEMENT STARTS

    The Inspiration Session

    Before we audit anything, before we map anything, your team needs a shared foundation. In 90 minutes, we build it.

    90 minutes 15–50 people From €1,750 excl. VAT
    1
    Inspiration
    2
    Audit & Brainstorm
    3
    Roadmap
    4
    Implementation
    5
    Handover

    The audit only works when your team understands the framework.

    Most organisational assessments fail for the same reason: the people being interviewed don't share a common lens. They answer from their own perspective, their own assumptions, their own definition of what "human" or "automated" means. The results are fragmented. The report gets debated instead of acted on.

    The Inspiration Session solves this. In 90 minutes, every person in the room gains the same mental model. the Brand Humanizing framework, the four skills, the pyramid. and an honest first read of where your organisation stands. When we conduct the audit afterwards, everyone is answering the same question. The data is sharper. The brainstorm is richer. The roadmap is faster.

    This isn't optional. It's the foundation that makes every step after it work.

    90 minutes. One question. A room that thinks differently.

    This is not a lecture. It is a conversation, built around the question that started Brand Humanizing in 2017: what are you doing to make sure the humans in your organisation are still valuable in ten years?

    Ferry takes your team through the state of human-technology relationships in your industry, the Brand Humanizing framework and its four skills, an honest first read of where your organisation sits, and a set of starting points your team can act on the following Monday. Every participant receives a copy of the book. Not as a takeaway. as a reference they'll actually use.

    Example agenda:

    9:00Opening: the question that started everything
    9:15The state of human-technology in your industry
    9:30The Brand Humanizing framework: four skills, one pyramid
    9:45Your organisation: an honest first read
    10:00What you can do differently starting Monday
    10:15Q&A and open conversation

    Delivered by: Ferry Hoes

    More than inspiration. A foundation.

    A clear mental model for thinking about technology and human value. shared across your whole team
    The Brand Humanizing framework: the four skills and the pyramid, understood and owned
    An honest first read of where your organisation stands on human-technology fit
    Concrete starting points specific to your context, not generic advice
    A shared vocabulary for conversations you've been having in fragments
    A copy of the book for every participant

    This session is for you if...

    Your leadership team is making decisions about AI and automation without a shared framework
    You're about to embark on a digital transformation and want your people aligned before you start
    You've had the "are we too automated?" conversation but never resolved it
    You want to begin the full Brand Humanizing journey. Audit, Roadmap, and Implementation. on the right foundation
    You've seen Ferry speak at an event and want to bring that conversation to your own organisation
    Most organisations start here. Some come back for more. A few go all the way.
    “
    Ferry is a fantastic speaker. He adapts perfectly to the audience and showed during the workshops that he's highly flexible and alert to reactions from the room. We're very happy with the collaboration and he gave our clients plenty of inspiration they can put into practice.

    - Almer, ASR · Inspiration Session, March 2025

    Investment

    From €1,750 excl. VAT. varies by group size and format (in-person or virtual). Reach out for a quote.

    Every participant receives a copy of the book. Included.

    Frequently asked questions

    Related engagements

    The Audit & Brainstorm

    The Inspiration Session builds the foundation. The Audit tells you what's actually sitting on it. The natural next step for any organisation that wants honest data before committing to a direction.

    Learn more

    The Multi-Day Programme

    For leadership teams who want the full framework experience before beginning the project work. Two to three days that build genuine alignment at the top.

    Learn more

    All learning options

    Not every organisation needs the full engagement. The Full-Day Course and Multi-Day Programme are designed for teams who want to build the skill without the project scope.

    Learn more

    Every engagement starts here.

    There are no obligations beyond the step you're in. Book the Inspiration Session and we'll take it from there.